Peter Vesterbacka is the CMO and Mighty Eagle of Rovio Entertainment, the creator of the wildly successful Angry Birds franchise and over 50 other games. Peter manages the company’s marketing and business strategy, including expanding Angry Birds into a broader entertainment franchise. He is also the founder of Some Bazaar, a new approach to building and growing new businesses.
Prior to Entertainment, Peter worked for HP in several communications industry related roles. While at HP, Peter founded the HP Mobile E-Services Bazaar, a global innovation and corporate partnership program that Booz Allen Hamilton declared an industry benchmark. Peter is also co-founder and the original initiator of MobileMonday.
Rovio Entertainment, founded in 2003, is an industry-changing entertainment media company and creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release and is now the number one paid app of all time. Rovio has launched ten blockbuster games so far for different platforms: Angry Birds, Angry Birds Seasons, Angry Birds Rio, Angry Birds Space, Angry Birds Friends, Amazing Alex, Bad Piggies, Angry Birds Star Wars, Angry Birds Star Wars II and Angry Birds GO!
Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. Rovio has grown alongside Angry Birds, and the multifaceted entertainment house currently employs about 800 professionals across it’s office around the world.