Matt Mason is a creative executive with 15 years experience in strategy, marketing, product, branding, growth-hacking and content creation. Matt’s driven the growth of some of the most popular products on the Internet, launched (and re-launched) global brands, and written a best-selling book on innovation.
Matt is currently working on something new that will be announcing soon. He most recently served as Chief Content Officer at BitTorrent, a media and technology company that boasts over 170 million active monthly users.
Matt is the author of The Pirate’s Dilemma, the first book in history to hit the number one spot on Amazon’s economics/free enterprise bestseller list and the rap bestseller list at the same time. The book has been published in ten countries.
Matt began his career in the music and advertising industries at companies including Warner Music, Saatchi & Saatchi, and Mediacom. At age 23, he became the founding Editor-in-Chief of RWD, now the largest music magazine by circulation in the UK. Based on his work with RWD, he was selected as one of the faces of former Prime Minister Gordon Brown’s Start Talking Ideas campaign, and was presented the Prince’s Trust London Business of the Year Award by Prince Charles.
Over the years, Matt has written and produced TV series, films, comic strips, apps and records, as well as award-winning global advertising campaigns. His journalism has appeared in The Guardian, The Independent, The Observer Music Monthly, Dazed & Confused, Adweek, VICE, Complex, Libération, and other publications in more than 20 countries.