“Free enterprise is basically war,” says Keith Chambers, founder and president of The Chambers Group. “If you are among those who don’t believe this, you are likely to become one of its casualties.” Keith’s innovative techniques and successes have kept his clients from becoming casualties for over thirty years and have made him one of the nation’s leading marketing consultants for Fortune 100 brands.
Keith has assisted more than 160 goods and service providers in formulating their marketing messages, including Arm & Hammer®, Hormel®, Coppertone®, Claritin®, Crest Spinbrush®, First Response®, Trojan®, Scotch-Brite™, Miss America, McCormick®, Clorox®, General Mills®, Dole®, Frito Lay® and many more.
Graduating from the Arizona State University with an undergraduate degree in Advertising and Marketing, Keith then established his own marketing firm which began a successful package design studio for brands such as Hi-C®, Van de Kamps®, Hunts®, MJB®, and Minute Maid®. It soon became clear, though, that his clients needed more than dynamic packaging; they required a comprehensive and cohesive marketing strategy. Keith Chambers expanded his services to include naming and positioning, and has been a growing and successful Marketing Agency for over three decades.
A turning point came in 1988, when Sega® approached Keith for assistance with their packaging design image for a new high-powered home video game platform. When told that the company had yet to name their product, Keith saw an opportunity. He created the brand Sega Genesis®; by its second year, Sega Genesis® was exceeding $500 million in sales. Instantly, Keith redefined himself into a unique creative marketing company, helping clients to fully develop the branding and positioning of their products.
Keith brings innovation and fierce loyalty to each of his clients, ensuring they are able to survive the constantly changing battlefield of the marketplace. “If you are part of the change, you’ll be successful. Bystanders will get their butts kicked sooner or later.” His best inspiration is the fear of failure. “Every problem has a solution, especially in marketing,” Keith says.
More recently, Keith has been sharing his approach to marketing by becoming a Keynote Speaker with appearances around the globe. You could find him speaking at the Penn Club in Manhattan one week and in Colombo, Sri Lanka addressing the Sri Lanka Marketing Institute the next.
Keith Chambers is headquartered in Los Angeles, from where he serves businesses around the globe. Keith’s proudest achievement, though, is his relationship with his sons, Branden and Eric. Together, they have established Chambers Brothers Entertainment, which has developed a long list of shows including Spike TV’s The Ultimate Gamer. They have currently completed production on the feature film, Cheech and Chong’s Smokin’ Animated Movie, which was released in theatres in 2013 by 20th Century Fox.