Jeff is a seasoned executive with a successful track record and a demonstrated ability to lead in diverse industries within both the private and public sectors.
Currently, he serves as the CEO of Surf Air, a new startup aviation company based in California. Concurrently, he serves as Co-Chairman of Splickit,an early stage mobile tech company that he is also an investor. Previously, he was Chief Operating Officer for Intrawest, LLC and also held the title of Chief Executive Officer for one of its portfolio companies, Alpine-CMH. Intrawest is a hospitality company that owns and operates six ski resorts in North America, Club Intrawest (Timeshare Company), the Honua Kai Resort in Hawaii, and Alpine–CMH among its primary holdings. Alpine–CMH is the world’s largest heli-skiing company with twelve private lodges in Canada and its own fleet of forty helicopters.
Before coming to Intrawest, Jeff was Chief Executive Officer for Exclusive Resorts, LLC where he led the largest Luxury Destination Club through the most challenging economic times in recent memory. He remains a member of the Board of Directors for the Steve Case owned company.
Prior to joining Exclusive Resorts, he was President and Chief Executive Officer of Frontier Airlines
and a member of their Board of Directors. He originally joined Frontier in 1995 as Vice President of Marketing. He also held the CEO title with Vanguard Airlines in early 2000.
During his tenure as CEO for these companies, each was successful and noted for their financial success, unparalleled service and product quality, brand awareness and image that exemplified corporate differentiation, strong corporate cultures that created employee commitment and loyalty, and a commitment to positive results with strict abidance to sound corporate integrity.
Reflective of his leadership success, he has been named Entrepreneur of the Year in 2003 by Eastern Washington University, CEO of the Year in 2005 by Colorado BIZ Magazine, Business Person of the Year in 2006 by the Public Relations Society of America and received the Governor’s Tourism Award in 2007 for his individual efforts on the behalf of tourism for the State of Colorado.
He also remains active in the aviation, travel and tourism sectors by serving on the advisory boards for three new leading edge tech startups that are all now active with their respective products. In addition to these advisory roles and his Board position with Exclusive Resorts, Potter is active in the community and holds board positions with Colorado State Bank and Trust, Junior Achievement, the Center for American Values and the Metropolitan State University of Denver Foundation.