Preeminence is defined as “having rank, dignity or importance.” When you're aiming for preeminence, you’re trying to become an authority in your market. But the concept of preeminence in business goes
Preeminence is defined as “having rank, dignity or importance.” When you’re aiming for preeminence, you’re trying to become an authority in your market.
But the concept of preeminence in business goes much further than being an authority. Being preeminent in your business is about becoming the one indispensable resource for your audience. Your goal is to provide the best help for your customers, even if you have to send them to a competitor to get the product they require. As a preeminent business, you’re totally focused on helping the customer to the best of your abilities, even if it means losing a sale.
Preeminence is a high-level concept that shapes how you view every aspect of your business: Your product, your messaging, your marketing and everything in between are all affected by your focus on becoming preeminent.
At the first METal of 2019 The creator of the Preeminence Strategy, Jay Abraham
Jay is known as “The 9 Billion Dollar Man” for adding at least that much in revenue to his clients’ bottom lines. Jay has been recognized as one of the most successful marketing and business strategists on the planet. He has over 25 years of experience solving problems for more than 10,000 clients in more than 450 industries around the globe.
Jay Abraham’s ability to uncover hidden assets, overlooked opportunities, and undervalued possibilities has captured the attention and respect of CEOs, best-selling business authors, celebrated entrepreneurs, and fellow expert marketing consultants; yet, his clients and audiences range from Fortune 100 companies, such as Microsoft, FedEx and General Electric, to small business owners, company employees and college students.
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